Your marketing stack is running. It's just not connected.
We design the architecture behind your marketing — aligning paid channels, organic, CRM, and reporting into one trackable pipeline where every lead is attributed and every touchpoint is measurable.
Attribution models · Funnel design · Full-stack execution
Marketing infrastructure is the connected architecture that sits beneath your campaigns — the tracking, attribution, data flows, and system integrations that determine whether your marketing produces measurable business outcomes or just activity. Most companies have the tools. They don't have the connections.
- CMOs and marketing leads who need a single view of performance across all channels
- Growth-stage companies whose tools don't talk to each other yet
- Businesses spending on paid and organic but unable to attribute outcomes accurately
Not a framework. Your actual situation.
Every engagement starts from your current stack and constraints — not a standard playbook we apply to everyone.
Audit & Map
We document your current channels, tools, and data flows. Most clients are surprised by what's already in place — just disconnected.
Architecture Design
We design a prioritized funnel architecture: which channels feed which, how leads are tagged, how attribution is tracked end-to-end.
Implementation
We build alongside your team — setting up tracking, configuring tools, creating automation triggers, and connecting the data layer.
Attribution & Reporting
We install the reporting layer and KPI framework so you can see what's working — by channel, by campaign, by touchpoint.
What you walk away with.
Every Snowball engagement produces concrete, usable infrastructure — not reports. Here's what's handed over at the end.
- Full-funnel architecture diagram (channel map, data flows, attribution model)
- GTM / GA4 implementation or audit with event tracking plan
- Attribution model (first touch / last touch / linear — chosen for your context)
- CRM tagging structure and lead routing logic
- Cross-channel performance reporting dashboard
- Campaign planning framework aligned to your funnel stages
- 30-day post-launch check-in and optimization session
Projects in this space.
Anonymized — no client names, no identifying details. The work stands on its own.
Digital Infrastructure Rebuild for a Public Transport Network
Built a multi-platform digital presence from scratch — including a dynamic schedule system, real-time notifications, and automated customer communication flows. Connected backend operations to front-facing digital channels for the first time.
CRM Architecture & Lead Automation for a National Dealer Group
Designed and implemented a unified CRM system across 12+ dealership locations. Automated lead routing, follow-up sequences, and sales pipeline reporting — reducing manual handoff time by eliminating cross-location data gaps.
Performance Marketing Infrastructure for a Multi-Brand Retailer
Designed a unified performance marketing setup across three brands — shared pixel strategy, consolidated campaign structure, attribution modeling, and a reporting layer that connected ad spend to CRM-tracked revenue.
These are illustrative examples. Details are sanitized to protect client confidentiality. Every engagement is different — we'd be happy to discuss a situation closer to yours.
The infrastructure we work with.
We don't sell tools. We're practitioners who've worked with these platforms deeply enough to know their limits — and how to make them talk to each other.
Often paired with this service.
Most engagements combine multiple pillars. Infrastructure compounds when the layers connect.
Let's map your funnel.
Start with a free 30-minute call. We'll look at your current stack and tell you exactly where the connectivity gaps are — no commitment required.
Or email directly: hello@snowball-ag.com