Most agencies run your campaigns. We build the system underneath them.
We design and execute full-funnel growth programs for B2B companies — connecting paid channels (Google, Meta, TikTok), organic strategy, CRM data, and automation into one compound growth engine. Strategy and hands-on implementation in one team.
Google Ads · Meta Ads · TikTok Ads · SEO · Automation · Attribution
Growth marketing is not running ads. It is the full-funnel system that connects paid acquisition, organic visibility, CRM nurture, and retention into a single engine where each layer feeds the next. Most agencies manage one channel at a time. We design the architecture across all of them — so paid traffic lands in a CRM that qualifies it, organic content captures demand that paid misses, and every conversion is attributed to the channel that earned it. We have built this across B2B distributors, automotive groups, SaaS products, tourism businesses, healthcare providers, and public transportation networks. The industries are different. The compounding principle is always the same.
- B2B companies spending on paid ads without a clear picture of which channels are actually producing revenue — not just clicks
- Small and mid-size businesses that need a growth generalist who can move across strategy, execution, and optimization without a full in-house team
- Companies entering a new market or launching a new product who need to build awareness, generate leads, and close customers simultaneously
Not a framework. Your actual situation.
Every engagement starts from your current stack and constraints — not a standard playbook we apply to everyone.
Growth Audit
We map your current channels, spend allocation, conversion data, and attribution gaps. Most clients discover they are over-investing in one channel and leaving another almost untouched.
Strategy Architecture
We design the channel mix, sequencing, and KPI framework — deciding which channels to run in parallel, which to phase, and how organic and paid should reinforce each other.
Campaign Build & Execution
We set up and run campaigns directly — Google Search and Performance Max, Meta Ads, TikTok Ads, and organic content programs. No handoff to a junior team.
Attribution & Optimization Loop
We install the reporting layer, connect paid data to CRM outcomes, and run a structured optimization cadence — so the system gets more efficient with every cycle.
What you walk away with.
Every Snowball engagement produces concrete, usable infrastructure — not reports. Here's what's handed over at the end.
- Growth strategy document — channel mix, audience map, KPI framework, and 90-day roadmap
- Campaign setup across selected channels (Google Ads, Meta Ads, TikTok Ads) with tracking and UTM architecture
- Audience segmentation and persona map linked to funnel stages
- Attribution model — first touch / last touch / linear — with CRM tagging to match
- Cross-channel reporting dashboard (GA4 + Looker Studio)
- Monthly optimization report with channel-level performance and recommended adjustments
- Organic growth plan — keyword targets, content priorities, and publishing cadence
- 30-day and 90-day post-launch review sessions
Projects in this space.
Anonymized — no client names, no identifying details. The work stands on its own.
Digital Infrastructure Rebuild for a Public Transport Network
Built a multi-platform digital presence from scratch — including a dynamic schedule system, real-time notifications, and automated customer communication flows. Connected backend operations to front-facing digital channels for the first time.
CRM Architecture & Lead Automation for a National Dealer Group
Designed and implemented a unified CRM system across 12+ dealership locations. Automated lead routing, follow-up sequences, and sales pipeline reporting — reducing manual handoff time by eliminating cross-location data gaps.
Full-Funnel SEO Architecture for a B2B SaaS Product
Designed keyword clustering strategy, pillar page architecture, and an internal linking system that established topical authority in a competitive category. Organic traffic compounded quarter over quarter without paid amplification.
These are illustrative examples. Details are sanitized to protect client confidentiality. Every engagement is different — we'd be happy to discuss a situation closer to yours.
The infrastructure we work with.
We don't sell tools. We're practitioners who've worked with these platforms deeply enough to know their limits — and how to make them talk to each other.
Often paired with this service.
Most engagements combine multiple pillars. Infrastructure compounds when the layers connect.
FAQ
Common questions
Running ads is one channel. Growth marketing is the full system — connecting paid acquisition, organic content, CRM nurture, and retention so each layer feeds the next. Ads bring traffic. Growth marketing ensures that traffic is qualified, attributed, followed up, and measured against real revenue outcomes. Without the system, you have spend. With it, you have a compounding engine.
Let's audit your growth system.
In 30 minutes, we can identify exactly where your current channels are leaking — which spend is producing revenue, which is producing activity, and what the highest-leverage fix is. No commitment required.
Or email directly: hello@snowball-ag.com