Your leads come in. Then nothing happens fast enough.
We build the automation layer that qualifies, routes, and follows up with every lead before a human touches it — using WhatsApp flows, Meta Lead Ads routing, ManyChat chatbots, and multi-step Make.com scenarios that run 24 hours a day.
Make.com · ManyChat · WhatsApp Business · Meta Lead Ads · Email sequences
Marketing automation is the system that handles what your team cannot do fast enough or consistently enough at scale — qualifying new leads the moment they arrive, routing them to the right pipeline stage, triggering the right follow-up message within seconds of a form submission or ad click. We build this layer using Make.com for multi-step scenario logic, ManyChat for WhatsApp and Instagram DM qualification flows, and WhatsApp Business API for conversational nurture at scale. The result: leads are qualified before a sales rep sees them, follow-up is instant and consistent, and your team spends time closing rather than chasing. We have built these systems for B2B distributors, automotive dealership groups, healthcare providers, and SaaS products — across markets in Europe and the Middle East where WhatsApp is the primary business communication channel.
- B2B sales teams whose leads from Meta ads, Google forms, or website enquiries sit uncontacted for hours — losing deals to faster competitors
- Businesses using WhatsApp to communicate with customers but handling it manually, without a structured qualification flow or CRM handoff
- Marketing teams running multiple inbound channels whose leads arrive in different places with no consistent routing, tagging, or follow-up sequence
Not a framework. Your actual situation.
Every engagement starts from your current stack and constraints — not a standard playbook we apply to everyone.
Flow Mapping
We document every inbound lead source — Meta ads, website forms, WhatsApp, organic — and trace what happens to each one. Most audits reveal leads falling through gaps between channels that are never reconnected.
Automation Architecture
We design the full qualification and routing logic — what questions to ask, what triggers what, how leads are scored and tagged, and how they land in your CRM with full context attached.
Build & Deploy
We build the flows directly in Make.com and ManyChat — WhatsApp qualification bots, Meta Lead Ads triggers, email sequences, CRM creation scenarios. Tested on real traffic before handover.
Monitoring & Iteration
We set up scenario error alerts, flow performance tracking, and a first-month review to optimize based on real qualification data. Automations that do not perform get rebuilt until they do.
What you walk away with.
Every Snowball engagement produces concrete, usable infrastructure — not reports. Here's what's handed over at the end.
- Lead flow map — all inbound sources, routing logic, qualification criteria, and CRM handoff points
- WhatsApp qualification bot (ManyChat) — conversational flow with lead scoring and CRM tagging
- Meta Lead Ads → CRM automation (Make.com) — instant record creation with campaign source, ad set, and UTM data
- Multi-step nurture sequence — WhatsApp or email, triggered by lead status and qualification outcome
- CRM tagging taxonomy — so every lead arrives with source, channel, campaign, and qualification tier attached
- Error monitoring setup with alert routing for failed scenarios
- Flow documentation and team training session
- 30-day performance review with optimization recommendations
Projects in this space.
Anonymized — no client names, no identifying details. The work stands on its own.
CRM Architecture & Lead Automation for a National Dealer Group
Designed and implemented a unified CRM system across 12+ dealership locations. Automated lead routing, follow-up sequences, and sales pipeline reporting — reducing manual handoff time by eliminating cross-location data gaps.
Patient Lead Automation & Booking Flow Optimization
Built an end-to-end lead capture and appointment automation system for a multi-location healthcare provider. Integrated consent-compliant data handling with CRM tagging and automated follow-up sequences.
Digital Transformation for a Property Investment Platform
Led digital strategy and product definition for a property investment portal — from user journey mapping through to technical spec and dev coordination. Connected investor CRM, automated qualification flows, and built performance dashboards.
These are illustrative examples. Details are sanitized to protect client confidentiality. Every engagement is different — we'd be happy to discuss a situation closer to yours.
The infrastructure we work with.
We don't sell tools. We're practitioners who've worked with these platforms deeply enough to know their limits — and how to make them talk to each other.
Often paired with this service.
Most engagements combine multiple pillars. Infrastructure compounds when the layers connect.
FAQ
Common questions
Marketing automation starts the moment a lead appears — a form submission, a Meta ad click, a WhatsApp message, a website enquiry. The automation handles what happens next: sends the qualification questions, captures the answers, scores the lead, creates the CRM record, assigns it to the right pipeline stage, and triggers the follow-up. Without automation, each of those steps is either manual or missed. With it, every lead gets a consistent, fast, and personalized response regardless of when they arrive.
Let's map your lead flow.
Tell us where your leads come in and what happens to them in the first 5 minutes. In 30 minutes, we can usually identify the 2 or 3 automation triggers that would recover the most lost opportunities — and scope a build timeline.
Or email directly: hello@snowball-ag.com